So you’re launching an NFT project, but don’t know how to get the word out? Web3 marketing strategies undoubtedly differ from traditional Web2 go-to-market strategies. Aside from developing the artwork, there are vital steps that are necessary to take in order to ensure a successful mint. We highlight these crucial pieces below:

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COMMUNITY‍

The importance of a community and how it could impact the success of an NFT project is not something to be overlooked. Unlike in Web2, community is the foundation that prefaces a successful launch. Ensure your team is utilizing all effective platforms (Twitter, Discord, Medium,Telegram, Reddit, YouTube) and hosting regular AMAs/Twitter Spaces for optimal reach and engagement. (See more on how we can help at the end of this post!) 

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SEO & CONTENT

Give the people what they want. In order to do this, tap into what your target audience is commonly searching for. Once you have an understanding of what people are most interested in, the next step is to produce content that addresses these topics. Increasing organic visibility of your project via SEO and content marketing is a crucial part of any launch strategy.

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SOCIAL MEDIA & INFLUENCERS

Social media marketing plays a vital role in community building and bid participation. Leverage the power of social channels with curated, high quality content that resonates with your followers, interacting with users via live AMAs, and engaging with other accounts that align with your core values. Another tool often used is collaborating with niche and vetted influencers to spread the word about your project.

Make sure you’ve done your due diligence when selecting individuals to endorse or represent your brand.

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NFT MARKETPLACES

List your NFT on more than one marketplace or utilize an aggregated marketplace to increase your reach. Make sure you’re giving the project a chance to be reached by multiple audiences that are loyal to only one or two NFT marketplaces at any given time.

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BE CAREFUL

Don’t get rugged! There are thousands of agencies, DAOs and independent users who claim to be masters of Web3 strategy and marketing. As mentioned, vet everyone before engaging with a marketer. You get what you pay for in this space, and if you’re not careful, you get rugged. Lucky for you, Unconfined is in the reputable category of Web3 services. We’ve worked with an array of Fortune500 companies and Web3 giants alike to provide best-in-class design and development services.

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Interested in launching an NFT project? Let’s chat!

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Sources:

• Singlegrain

• Token Minds